On 15th and 16th June 2016 we had the pleasure to visit the 3rd Conference and Exhibition for Private Labels Producers in Kielce. Our participation in this event coincides with the onset of implementation of our new project called PRIV ECO-LAB, dedicated to owners of private labels. The program is to encourage owners of private labels to actively participate in management of PET packaging. Thanks to this attitude a packaging becomes an integral and significant element of a brand and appeals to the consumer’s senses, determining his or her shopping decisions. Commitment to designing and implementing new types of packaging helps to retain the specificity of a given brand. Thanks to PETBOTTLE’s expert knowledge in optimization of PET containers, we have an opportunity to achieve significant savings in the process of bottle production. This allows retail chains to be more flexible and competitive when establishing price strategies of a ready-made product.
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